Melbourne Grand Prix: 2010:ISS Marketing on behalf of Lion Nathan, conducted a branding awareness campaign. Gaston supplied over 30 males and females to represent Boags. They were assigned various duties. Some worked in bottleshops as pit crews, some at the track and in the hospatality marquee promoting the brand and mingling with VIP guests, some worked the busy streets in Melbourne again acting as pit crews, whilst others ran a racing challenge game and generated interest in the Boags brand at popular hotels.
We have managed the promotional staffing requirements of many of the manufacturers of the Motor Shows for over 18 years. We are proudly the preferred supplier to the Director of the Melbourne Motor Show and have supplied and trained hundreds of staff to work with various vehicle manufacturers.
With each manufacturer requiring different looks, personalities and talents for their staff, we have met and exceeded expectations of all clients we have worked for. We have supplied staff for Melbourne, Sydney, Perth, Adelaide and Brisbane Motor Shows.
GPJ and Toyota have continuously used our services and staff for 18 years. In addition to Motor Shows, whenever Toyota require staff for product launches, golf days, trade shows, dealer conventions and special events, Gaston staff are hired. Kim Gaston is also hired to Stand Manage the Toyota stand to ensure the day to day operations run smoothly.
2010 Australian Open: Jack Morton on behalf of Optus used and trained our 25 staff to promote the services of Optus over the entire 11 days. This was our 5th year of service.
Pink Concert Tour: Pink performed 56 concerts across Australia and Gaston provided all the staff for Optus. Their role was to educate and encourage use of the Optus network and increase brand awareness.
ISS Marketing on behalf of Kraft hired Gaston to provide 60 males and females at many AFL football matches to hand out samples of Kraft foods during 2009.
Cussons chose 40 females, to represent their personal care range at Delta Goodrem Concerts across Australia. The hostesses were hand chosen for their beauty, freshness and personality.
Mercedes Benz has used Gaston hostesses for the past 8 years for their corporate golf charity days. The hostesses are to mingle and encourage the sale of raffle tickets. One year $20,000.00 was raised over 3 days by Gaston hostesses.
Zanni Productions on behalf of David Jones stores, for some 10 years, uses Gaston staff as ushers and hosts for their store openings, Boxing day sales and special events
FINA Swimming Championships, Cirque Du Soleil Tour, Iphone launch, GC Raw launch and sampling campaign, were all large events where at least 30 staff were hired on any given day.